This panel will address definitions of sustainability and transparency, green branding, new FTC guidelines, and sources of information on greening your business.
Steven P. Salsberg is founder of the Salsberg Group of companies (www.salsberggroup.com) and is Vice Chairman of the Council on the Environment of New York City (www.cenyc.org) appointed by Mayor Michael Bloomberg.
He is active in diverse entities including technology and shipping. He is an attorney and member of the Bars of New York and New Jersey. Steven splits his time between public interest work and technology related to mobile payments and transparency in banking and government financed construction projects
He is a member and active director of numerous boards including the Board of Visitors of the CUNY School of Law (www.law.cuny.edu) and The Friends of Hudson River Park (www.fohrp.org), and the Social Venture Network (www.SVN.org).
Much of Steven’s entrepreneurial work is social policy in action, rooted in his well-known dedication to expanding opportunities for underserved populations and his commitments to Corporate Social Responsibility. Steven often speaks about Attainable-Measurable-Sustainable ™ business practices. He and his wife Orly Natan Salsberg, CEO of Salsberg Group, own a sustainable wine bar in New York called Café Notte (www.NotteWineBar.com).
Steven enjoys creating new businesses and advising young socially responsible entrepreneurs.
Laurence P. Gottlieb joined Burson-Marsteller as a Public Affairs Managing Director in 2007 after serving for 20 years at a senior level in major corporations, a public affairs agency and global non-profit organization. He has served as a senior counselor to CEOs on a broad range of issues, including crisis communications, media/government relations, labor negotiations, sustainability, social responsibility and connecting with key constituencies in the digital world.
Mr. Gottlieb is the New York Market Leader in Burson-Marsteller’s public affairs practice – specializing in energy, and subject-matter expert within the firm’s new boutique agency, the Issues & Crisis Group. His clients are a diverse mix of major energy companies, institutions of higher learning, government agencies, national coalitions, foreign leaders, pharmaceutical firms, non-government organizations and eco-entrepreneurs.
Before joining the firm, he was Director of Communications for Entergy Nuclear, the second largest owner and operator of nuclear power plants in the United States. Before Entergy, Mr. Gottlieb was the Director of Marketing for the National Multiple Sclerosis Society, one of the largest non-profit agencies in the world; responsible for leading the organization’s global branding and marketing campaigns.
Prior to that, he was Marketing Manager for Castle Oil, the New York City region’s largest independent fuel oil distributor and natural gas reseller. In this position, he played a major role in both the development of the company’s successful launch of a natural gas division and home-heating oil business.
Mr. Gottlieb has also served as a leading spokesperson on energy issues, representing companies to local, regional and national print publications and broadcast networks. Gottlieb hosted Green on Energy, a syndicated radio talk show about environmental trends within the energy industry. Guests included Natural Resources Development Council Policy Director Ashok Gupta and Greenpeace Cofounder Dr. Patrick Moore.
Mr. Gottlieb also held the top communications and marketing position with several other firms including MicroVideo Learning Systems – a global developer of video- and PC-based training systems for Fortune 500 and U.S. government agencies; The Seroka Group – a public affairs, marketing and multimedia development agency, and Heath/Zenith – a leading manufacturer and reseller of computer systems.
Mr. Gottlieb has received numerous industry awards and recognition for his work, including the Edison Electric Institute’s first–ever Advocacy Excellence Award, PR News’ Public Affairs Campaign of the Year Award and Hermes Creative Award for the development of a highly effective, interactive public affairs presentation tool. Mr. Gottlieb was honored in 2007 with the Kids Xpress’ 1st Touch the Sky Award for his dedication to their award-winning child literacy program, as well as the Pajama Program’s Family Man of Westchester Award.
He has been a recent guest speaker at numerous conferences, including the Consolidated Edison Environmental Communications Forum and International Restaurant & Foodservice Show; speaking on environmental trends and their impact on business. He is equally a sought-after instructor for various business trade groups and community organizations; teaching corporate positioning, crisis communications and public relations to for- and non-profit executives.
Mr. Gottlieb is a Pace University cum laude graduate, and completed the Harvard Business School’s first-ever Executive Education Program on Corporate Social Responsibility. He is currently a Business Council of Westchester executive board member and pro-bono advisor to several regional non-profit agencies.
Waste not only presents challenges in the business community, it can also foster growth. This area is changing so rapidly that businesses small and large who don’t quickly get information will be left behind. Panelists will discuss challenges with the waste stream, available goverment programs, and how your company can direct waste to appropriate facilities.
After joining the City of Yonkers in 1987 as a senior budget analyst, he became Administrator for the Yonkers Police Department, then Director of General Services in the Department of Public Works. He was then appointed by Mayor Terrance Zaleski as Commissioner and was reappointed by both Mayor John Spencer and currently by Mayor Phil Amicone.
As Commissioner of Public Works, Mr. Liszewski holds full administrative responsibility for all phases of the public works operation, including the water system, the sewer system, solid waste collection, snow removal, recycling, bulk pick-up, and the maintenance of all public areas (streets, bridges, highways).
During his tenure as Commissioner he has overseen the redevelopment of the Recycling Center, and the opening of the Organic Recycling Center. In addition, to the installation of a 30 inch water main on Tuckahoe Road. He also has supervised the construction of two Orthophosphate Treatment Facilities.
He continues to work on increasing the percentage of recycling that we do as a City. His duty as Commissioner of Public Works has always been to continue to enhance the quality of life for all residents of Yonkers and to maintain our proactive approach. In addition, he participated in collaboration with the City’s Art Community to create an exciting project to transform six garbage trucks into mobile art galleries. The outcome was to promote environmental awareness and educate the public on the integral role DPW plays in sustaining a clean and save environment.
He is a member of Westchester Counties Solid Waste Advisory Board, American Public Works Association, Westchester County Public Works Association, Westchester Counties Water Works Association, as well as many other community and civic associations.
He was born and raised in Yonkers, were he currently resides with his wife. He has three children and two grandchildren.
Mr. Altobelli has over 18 years’ experience in the solid waste and recycling industry managing operations and safety and compliance activities at materials recovery and transfer facilities in New York. He has implemented programs to improve the quality control, safety and efficiency of facility operations. Mr. Altobelli currently serves as General Manager of City Carting of Westchester, Inc. where he is responsible for operational and fiscal aspects of a $17 million dollar a year county contract to manage three transfer stations and a material recovery facility (MRF).
EXPERIENCE
8/04 to Present
City Carting of Westchester, Inc.
General Manager
Responsible for operational and fiscal aspects of a $17 million dollar a year county contract to manage three transfer stations and a material recovery facility (MRF) in Westchester County, NY. Administered the employment of 80-85 employees.
• Responsible for the safe and efficient transportation of over 16,000 trailer loads per year (385,000 tons per year transfer operation).
• Marketed and coordinated the transportation of 70,000-75,000 tons (per year) of materials produced at the MRF.
• Reinstituted a marketing plan which yielded above market prices for material produced at the MRF, and increased overall Commodities Revenue by 23% compared with previous contractor in first 12 months of operation.
• Implemented the new Dvirka & Bartilucci County monthly reporting procedures. Provided Westchester County with monthly and yearly facility reports.
• Successfully negotiated two union contracts with IBT (4/06 & 5/06).
• Received a Certificate of Achievement from the Westchester County Executive for “Outstanding Marketing of Westchester County’s Recyclable Material,” April 2005.
8/01 to 8/04
Allied Waste Industries, Mamaroneck, NY
Transfer Station General Manager (11/03 to 8/04)
Responsible for all operational and fiscal aspects of the three Westchester, NY transfer stations.
• Oversaw operation of three stations that safely and efficiently transferred over 1,500 tons/day to various landfills.
Safety & Compliance Manager (1/03 to 11/03)
Responsible for all safety aspects of five hauling and transfer station divisions for Westchester, NY district.
• Administered all training to over 200 employees in all O.S.H.A, D.O.T and Allied Waste (AWI) required training.
• Oversaw all accident and injury reporting and implemented programs and policies that reduced accident injury frequency rate from 58% to 21% in less than one year.
Compliance Manager (9/01 to 12/02)
Responsible for all federal, state, and local compliance matters for AWI in Westchester NY district.
• Worked as liaison between Federal Monitor, NYSDEC, Westchester County Solid Waste Commission, and Westchester County Department of Environmental Facilities, Westchester County Health Department., local Village officials and AWI.
• Successfully moved company to the elimination of Federal Monitor ship.
6/00 to 8/01
S.C.C. Hauling & Transfer Division, an Allied Waste Company
Operations Manager
Responsible for all daily operational aspects of a 5,000-customer, 105-employee hauling company, combined with a 1,500 tpd, three transfer station operation.
• Instituted Customer Service and Densification Program that increased customer base.
• Reduced number of routes by 20% while also decreasing payroll.
• Instituted employee incentive programs.
9/99 to 6/00
Recycling Industries Corp., Mt. Vernon, NY
Operations Manager
Responsible for all daily operational and fiscal aspects of a 2,000-customer pulp recycling, processing and hauling operation.
• Improved overall operational efficiency and revenues, while reducing collection routes from six to four.
• 27-employee operation, producing monthly revenues of over $180,000.
2/93 to 9/99
Trottown Transfer, Yonkers, NY
Operations Manager
Responsible for all operational aspects of an $11 million dollar a year county contract to manage three transfer stations and a MRF in Westchester County, NY. Administered the employment of 70-75 employees.
• Responsible for the safe and efficient transportation of over 16,000 trailer loads per year (385,000 tons per year transfer operation).
• Marketed and coordinated the transportation of 70,000-75,000 tons (per year) of materials produced at the MRF.
• Implemented a Quality Control program, including standards and methods that improved product quality and reputation with buyers.
• Developed and implemented reporting procedures and created data sheets to track statistics. Provided Westchester County with monthly and yearly facility reports.
• Oversaw billing and responsible for the approval of accounts payable.
• Responsible for the hiring and training of employees.
• Awarded the “1996 Material Recovery Facility of the Year” by Solid Waste Technologies Magazine.
1/89 to 2/93
Liberty Waste Management, Inc., Yonkers, NY
Operations Supervisor
Reported to Operations Manager of five transfer station facilities and directly supervised 35 employees.
• Coordinated the transportation of municipal solid waste to the Resco facility in Peekskill, NY and recyclable materials to the MRF in Yonkers, NY.
• Supervised work of tractor-trailer drivers, heavy equipment operators and maintenance personnel.
• Dispatched tractor-trailer and rail-off drivers (16,000 moves per year).
• Increased delivery turnaround times and improved the operation efficiency of transfer stations.
• Forecasted daily and weekly tonnages of solid waste and recyclables. Compiled statistical information and provided Westchester County with monthly report.
EDUCATION
New York Institute of Technology, 1988
Bachelor of Professional Studies in Technological Management
Graduated Magna Cum Laude, G.P.A. 3.7
Westchester Community College, 1986
Associate of Applied Science in Electrical Technology
ACADEMIC HONORS
• Who's Who Among Students In American Universities and Colleges
• Member of NYIT Nu Epsilon Tau Honor Society
• NYIT Presidential Certificate of Academic Achievement
CERTIFICATES AND AWARDS
• Certificate of Achievement from Westchester County Executive for “Outstanding Marketing of Westchester County’s Recyclable Material”
• “1996 Material Recovery Facility of the Year” by Solid Waste Technologies Magazine
• O.S.H.A. Compliance Certification
• F.M.C.D.O.T. Certification
• Certificate in Supervisory Safety Training, presented by Solid Waste Insurance
Managers, Inc.
• D.O.T. Managerial Drug and Alcohol Testing Certification
• AWI Advanced Safety Training for Managers
• Defensive Driving Certification and Trainer Certification
• BFI Human Resource Training Certificate
Division of Environmental Planning & Protection U.S. EPA, Region 2
Shane Nelson is an Environmental Scientist with the US EPA Region 2 in NY, NY, having joined the agency in 2001 through the highly competitive EPA Intern Program. Shane’s work focuses on site remediation and solid waste under the Resource Conservation and Recovery Act (RCRA). In addition, Shane serves as the RCRA Chair of the EPA National OSWER Training Coordination Team as well as a regional Diversity Program Manager. Prior to joining the EPA, Shane spent three years in the Alabama Department of Environmental Protection’s Toxic Substances Control Act PCB enforcement and RCRA Corrective Action programs. Shane has a bachelor’s degree from Auburn University in Biology/Environmental Science and is currently completing a master's degree in Environmental Policy and Management with a capstone thesis on issues related to solid waste and climate change from the University of Denver. He has been a certified Hazardous Materials Manager since 2004.
In 2009 the City of Yonkers initiated the engineering and ecological design of the Daylighting of the Saw Mill River at Larkin Plaza for approximately 800 linear feet of covered river. In the mid 1920’s the Saw Mill river was covered over due to water quality and odors issues. Once modern sewer collection systems were installed and commercial runoff was contained the river improved and reopening is a reality. This presentation will discuss the history of the river at Larkin Plaza, the 1926 massive civil construction project to cover it up and will present the Cities’ preliminary plans to re-open it and create an ecological environment of this important tributary to the Hudson River.
James J. Pinto is the Director of the Office of Downtown & Waterfront Development for the City of Yonkers. This office is currently involved in the planning of over $2 Billion in development projects as part of the redevelopment of the Historic Downtown Yonkers Waterfront District. Including the $1.5 Billion with Streuver, Fidelco & Capelli (SFC) for Downtown Yonkers. Completed downtown Development projects include the Cites’ Esplanade Park, $150 million Hudson Park residential development, $45 million Metro North Train Station Improvements, $53 million Main Library and Board of Education, $13 million- 600 car Parking Garage, $14 million Station Plaza Office Building, $8 million Trolley Barn, $3.5 million Gazette Building which included the first white table cloth restaurant, Zuppa’s in the Downtown. Before joining the City in 1997 Jim was the Director of Construction For Ginsburg Development Corporation, a major Westchester County Development firm. Mr. Pinto holds a Bachelor of Science in Construction Management and an MBA in Professional Management from Pace University.
Working green and earning the green stuff are not mutually exclusive! This practical, how-to session -- for all types of businesses -- features 10 ways to incorporate sustainable practices into your marketing...starting tomorrow. The session includes the latest trends and tips on social media (including Facebook, Twitter, and more), the least expensive and greenest way to expand your company's brand and customer base!
With almost 30 years experience in new business start-ups and transformations, Nancy A. Shenker is a specialist in finding new sources of revenue and growth for companies of all sizes. She founded theONswitch® in 2003 to help businesses flourish through creative —and powerful —new solutions, including brand development, effective media planning, breakthrough-the-clutter marketing, strategic public relations, and memorable “experiential marketing.”
She has already helped more than 30 companies improve their performance through innovative marketing. Her process is based on four key steps — Imagine, Focus, Buzz and Profit.
Nancy’s background includes senior strategic planning and marketing positions for major brands, including Citigroup, MasterCard International, Prentice-Hall and Reed Elsevier publishing. She was responsible for the successful grand opening of Citibank’s Connecticut branches, launched major new trade shows in the spa and gaming industries, and developed award-winning communications based on the “Priceless” ad campaign.
Her experience spans more than 40 industries, and she speaks on topics related to new business start-ups, trends, the internet and marketing spending. Nancy is President of the Association of Women in Communications: Westchester/Fairfield (AWC), and serves on the Advisory Board of Second Shift, a professional organization of working mothers. She is a member of the National Association of Women Business Owners, the Manhattan and Westchester Chambers of Commerce, and the American Camp Association. She has been published in the New York Times and Entrepreneur.com and featured in national and local media, including WomensBiz.US, the Journal-News , the Westchester Business Journal, Inside Chappaqua, Westchester Family, the Westchester Wag and others.
Nancy holds a BA in English and Psychology from the University of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New York University. She completed Kellogg's Executive Communications program. She teaches a course at New York University called "Meaningful Marketing."
In her spare time, she knits and reads, and enjoys the gym, beach and movies.
This panel will consist of provocative environmental leaders from the Yonkers business community. Local businesses with green initiatives will discuss how an idea became a reality and how businesses can do the same.
Mr. Sansone has over 24 years experience in the Real Estate Finance Bureau of the NYS Attorney General’s Office. He has a Masters Degree in Civil Engineering and for the past few years has been Executive Director of the Yonkers Downtown Waterfront Business Improvement District. He is also active in numerous non-profits in Westchester County.
A former real estate investment banker at JPMorgan Chase & Company, Ken has extensive experience in real estate mergers & acquisitions, including evaluation of real estate portfolios and capital structures, debt underwriting, and structuring of joint venture partnerships. Prior to his career in investment banking, Ken was a mechanical engineer with Bruce Brooks and Associates in Philadelphia, Penn.
Ken earned an M.B.A. from Rotterdam School of Management in the Netherlands and a B.S. in Mechanical Engineering from Cornell University. He is also a four-year veteran of the United States Air Force.
Ken serves as Vice-Chairman of the Yonkers Downtown/Waterfront Business Improvement District and is an active board member of Beczak Environmental Center, also located in Yonkers.
He lives with his wife and two children in Yonkers.
Chief Executive Officer of Sound Associates, Inc., Richard received a Tony Award in 1980 for his introduction of Infrared Listening Systems to aid hearing impaired patrons in Broadway Theatres. In 2005 he accepted from the U.S. Department of Health and Human Services the Secretary’s Highest Recognition Award, and in 2009 the Greenie Award from the Yonkers City Council. As a Broadway Sound Designer he was nominated for The Lucille Lortel Award, a Drama Desk Award and two Ovation Awards. Richard is Chairman of the Board of Directors of the Yonkers Partners in Education, a charity dedicated to bringing together the resources of private and public entities to enhance the programs for students in the Yonkers Public Schools. He was honored to be selected 2009 Grand Marshal of the Yonkers St. Patrick’s Day Parade.
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